We’re on a mission to redefine fashion by breathing life into pre-loved garments.
“Step into the world of ‘Seen in a New Light,’ a beacon of sustainability and style. At our upcycling clothing company, we’re committed to reshaping the fashion industry through conscious choices that inspire positive change. Every garment in our collection has a history, and we take pride in infusing it with new life, creativity, and purpose. With a passion for sustainable fashion, we meticulously repurpose pre-loved clothing, meticulously crafting each piece into unique and fashionable attire that reflects our dedication to a better, more environmentally-friendly world.
Our Mission
But we don’t stop at upcycling. We’ve woven sustainability into the very fabric of our brand. For every item you purchase, we pledge to plant a tree. It’s our way of giving back to the planet, ensuring that every transaction contributes to a greener future. Each piece becomes a symbol of hope, growth, and the collective effort to combat climate change. We partner with reforestation organizations to ensure that these trees are planted in areas that need it most, promoting biodiversity and fighting deforestation.
Pop ups
Additionally, we bring our ethos directly to you through our pop-up shops, which light up cities every six months. These vibrant events allow us to connect with our community, sharing our vision and showcasing our sustainable designs up close. It’s an opportunity to engage, educate, and inspire, as we offer exclusive looks at our latest creations while spreading the message of conscious consumerism. We believe in fostering a sense of togetherness, encouraging conversations around sustainability and fashion’s role in preserving our planet.
Join us at ‘Seen in a New Light’ in this extraordinary journey, where every choice illuminates a brighter, more sustainable future, one stylish upcycled piece and one planted tree at a time.”
“I hope you enjoy wearing your piece as much as I enjoyed creating it. Let’s protect the earth one garment at a time.”
— Aniya Siler, Founder & Creative Director
“I stumbled upon ‘Seen in a New Light’ during their pop-up in NYC, and it was a game-changer. The unique upcycled pieces instantly caught my eye. Not only was I able to revamp my wardrobe sustainably, but knowing that each purchase planted a tree made the experience even more fulfilling. This brand is redefining fashion in the best way possible!”
Emily C. – New York City, NY
“I’ve always been passionate about sustainable fashion, and finding ‘Seen in a New Light’ was a revelation. The craftsmanship and attention to detail in their upcycled garments are exceptional. Every piece I’ve purchased tells a story of creativity and environmental responsibility. I’m proud to support a brand that genuinely cares about making a positive impact.”
Samuel L. – Los Angeles, CA
“Chicago winters demand cozy, stylish clothing, and ‘Seen in a New Light’ delivers just that. The upcycled garments are not only warm and fashionable but also ethically made. Planting a tree for each purchase is a brilliant initiative, and it’s great to see a brand that cares about our environment.”
Carlos R. – Chicago, IL